Insight

Dogs are a man's best friend, and Kong Box is your best friend's reward for being there with you through the pandemic.

Articulation

The Toughest Toys for the Toughest Year.

Execution

We used social media to connect with our customers and asked them to share photos and experiences of lockdown with their dogs. We then took those messages, wrote a script, and compiled a spot made entirely of images from the Kong community.